Taking a leaf out of agglomeration economies

Every city has certain streets or neighbourhoods that become hubs for a specific kind of business.

If you want light fittings in Bengaluru, you head to Chikpet. If you are looking to buy adult diapers at wholesale rates in Chennai, you go to Nyniappa Naickan Street. In Hyderabad, some of the best bangle shops are clustered around Charminar. If you want to import low cost furniture, Foshan, China is the place to go.

These businesses are often direct competitors, located cheek-by-jowl, all vying for the same customers.

This is not accidental. It is a classic example of agglomeration economies — where similar or complementary businesses cluster together because everyone benefits from the concentration of buyers.

Customers know exactly where to go. Footfalls increase for everyone. And once buyers arrive, each business gets a chance to convert them into customers.

There are business districts and specialized markets the world over that benefit from these agglomerations.

Most specialized and niche publications can benefit from a similar online agglomeration. And Tikker News is built to provide that advantage!

Consider startup-focused publications. Each publication may cover different regions, different founders, different sectors, or approach stories from different editorial angles. Each has its own loyal readership, with some overlap between audiences.

But collectively, the combined audience of all these publications is far larger than the audience any one publication can reach independently.

By bringing specialised and niche publications together onto a single platform, Tikker creates a destination for readers interested in that domain. Readers who come for one publication discover others covering the same ecosystem from different perspectives.

The result is a win for everyone:

• Readers get deeper and broader coverage.
• Publications gain access to larger and more relevant audiences.
• The ecosystem as a whole becomes stronger.

Just as retail clusters attract more buyers than isolated shops, Tikker News aims to create a digital agglomeration for quality journalism specifically for niche and specialised publications.

Come onboard Tikker News. Benefit from agglomeration!