Insights & Updates

The Tikker Blog

August 18, 2026

How to Subscribe to New Channels on Tikker (It's Free!)

Tikker lets you build a personalised news feed by subscribing to channels from independent publishers, fact-checkers, and media organisations. Here's how to find and subscribe to them.

August 1, 2026

Why Niche Journalism Matters More Than Ever

India's media landscape is far richer than the headlines suggest. Hundreds of specialised and independent publications provide depth — the challenge is discoverability, and that's where news aggregation can help.

June 2, 2026

Taking a leaf out of agglomeration economies

Just as retail clusters attract more buyers than isolated shops, Tikker News aims to create a digital agglomeration for quality journalism — bringing niche and specialised publications together so everyone benefits.

May 18, 2026

Magazines, Newsletters, Newspapers, and News Snippets — There Is a Need for All of Them

From printed newsletters to email to WhatsApp — the journey of niche publications, and why a noise-free mobile presence matters for specialized publishers.

April 26, 2026

Have You Ever Caught Yourself Doomscrolling on WhatsApp?

WhatsApp doesn't have infinite scroll — and that's exactly the design philosophy behind Tikker News.

April 9, 2026

How to Consume News Without Getting Manipulated

Most of us don't consume news anymore. We react to it. Here's a simple mental model — borrowed from the traditional newspaper — to build a more balanced view of the world.

April 9, 2026

Breaking News — The Fog and the Veil

Breaking news works like fog — hiding details that matter. But there's also the veil, deliberately obscuring inconvenient truths. Here's why you should look beyond the headlines.

February 24, 2026

The changing face of Google Search and news

Google AI Overviews now reach 2 billion users monthly. Content creators are being cut out of the picture entirely. It is time for publications to build a direct relationship with their readers.

February 2, 2026

SEO is history – thankfully!

With AI reshaping how we find content online, the era of SEO dependency is ending. And that might be the best thing to happen to the web.

February 2, 2026

How AI Summaries Are Quietly Killing the News

Search engines now serve AI-generated summaries instead of linking to original reporting. The consequences for journalism, especially niche publishers, could be devastating.

January 2, 2026

Zero AI in news?

AI is a powerful tool across industries, but news requires ethical journalists who uncover facts and verify truth. Should we have a 'zero AI' badge for journalism?

December 31, 2025

2026 – The Year AI Upends News

AI will continue to be a villain for mainstream media, while becoming a hero for niche publications that can transform into primary sources of actionable information.

December 30, 2025

The importance of the publisher-subscriber relationship

In 2026, the single biggest asset for a news media house will be the strength of its relationship with its subscribers. In other words, brand loyalty.

December 29, 2025

More people now get news from social media than traditional sources

For the first time in history, more people got their news from social media and YouTube than from newspapers, news websites, or TV channels. The most reliable news often comes from small, specialized publications.

December 28, 2025

Loyalty is earned through presence, not just publication

Niche and regional publications work hard to serve their audiences, but survival is a constant challenge. Will you pay for their survival today, so they are still there for you tomorrow?

December 24, 2025

Would you lick the wrapper and throw away the chocolate?

Over 80% of us never read past the headlines anymore. What changed, and what would make you slow down and read again?

December 23, 2025

Theera visarippu – only a thorough investigation reveals the truth

An ancient Tamil proverb reminds us that our eyes and ears can be deceived. Only thorough investigation reveals the truth — and that's exactly what niche publications do.

December 15, 2025

The Problem with Newcial Media

It is okay for news to percolate into social media. But it is definitely not okay for social media to invade the news.

December 14, 2025

Encroachment and Overreach: In Search of Unicorn Status

Many mobile news aggregators have moved from being technology platforms to curating news and deciding what users should read. All to grab eyeballs, journalistic ethics be damned!

December 13, 2025

Did you know that over 75% of Indian news publications are non-English?

Vernacular news is not just translated news. It is regionally relevant news that covers incidents and programs from the hinterland and our villages.

December 12, 2025

India has 1.3 Lakh registered publications – most of which you'll never see

A typical news aggregator pulls from hundreds of sources. But the deeply researched pieces from niche publications get lost in the deluge. At Tikker, we want to change that.

December 11, 2025

Why another news aggregator?

With deepfakes added to the mix, we are today hard-pressed to figure out what is fact, what is opinion, what is real, and what is fake.

December 10, 2025

This is my first formal note on Tikker News

We are drowning in breaking news from everywhere, missing out on news that is local and more relevant to us. Tikker News aims to be that single app for local and vernacular news.

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