Wednesday, December 24, 2025

Would you lick the wrapper and throw away the chocolate?

Would you lick the wrapper and throw away the chocolate?

If chocolate manufacturers packaged their products in sweet, chocolate-flavoured wrappers, would we just lick the wrapper and throw away the chocolate? No? Then how come we never read past the headlines these days?

Why have most of us (over 80%, by some accounts) stopped reading well-researched, balanced, long-form articles?

What do you think changed—and what would make you slow down and read again?

At Tikker News, we are trying to bring many of the publications that produce in-depth articles, under one roof.

Is there a specialized/local/vernacular publication you would like to see on Tikker? Are you one such publication who would like to be on Tikker? Let us know.