More people now get news from social media than traditional sources

In 2025, for the first time in history, more people got their news from social media platforms and YouTube than from newspapers, news websites, or TV news channels.

In the US, and this is a trend seen across the rest of the world as well, more people now rely heavily on influencers and news commentators to help form their opinions.

Most major mainstream media companies are practically state-owned, politically owned, either directly or through proxies, state-controlled, or at least state-influenced.

In India, nearly all major media companies, especially newspapers, depend heavily on government advertising for revenue. This soft power effectively acts as a muzzle, as one can imagine.

Under these circumstances, the most reliable news often comes from small, struggling, regional, specialized, and vernacular media houses that are not dependent on government largesse. If you are not plugged into them, there is little chance of getting anything close to the real picture.

That is why, at Tikker News, we are working to bring niche, regional, and vernacular news publications under one umbrella. The goal is to help readers get the full picture from a single app.

Is there a specialized, local, or vernacular publication you would like to see on Tikker? Are you one such publication that would like to be on Tikker? Let us know.