SEO is history – thankfully!

With AI coming to the fore, organic traffic via search engines is dwindling dramatically.

SEO is becoming useless, and that's terrible news for everyone! But in a way, I am truly happy for websites around the world!

That's because I have always found SEO to be like an abusive relationship.

The search engine is the drunken father. He puts food on the table, no doubt. Not a lot, but enough to keep body and soul together. He is temperamental, behaves erratically, changes his mind constantly, and wants to be pleased all the time. He expects everyone to guess his mood and behave accordingly. If he is displeased for any reason, he can withhold stuff. And it's always their fault.

The websites are the abused family members – the wife and the children. They don't know what he will want on any given day or what his mood will be like. If he is happy, he may bring some treats. If they are lucky, he will just let them be. But if he is angry or displeased, there is no saying what can happen. He might even kill them!

No relationship built on fear and dependency can ever be healthy or sustainable.

I am glad SEO is dead. You should be too, don't you think?

It's time for all of us to find new ways of being found on the internet! And this time, we could try and do that through sensible means. Any thoughts on how you plan to bring traffic to your website going forward?

If you are a news publication, I might have some ideas. Do reach out and let's talk.